Initiative delivery

JEC Sport is a values based agency.

We bring ideas to life with the spirit of sport.

  • Utilising the core values of sport aligning purpose and maximise impact

  • Consumer impact infusing brands with sport’s inherent values

  • Identifying growth opportunities, initiative creation and maximising commercial assets.

    Experience leveraging value for sports through events - international, national, & local.

  • Embedding fundamental values of sport + Games across the mega-event ecosystem for economic benefit and direct community uplift

  • Localising societal impact with real initiatives on the back of major events.

    Experience in creating & delivering national programs with individual community impact.

Commercial partnerships

JEC Sport represents rights holders and brands in creating meaningful partnerships.

  • Drawing on deep experience connecting the essence of sport with brand ambition - from strategy to delivery.

    JEC is thrilled to be appointed as Commercial Partner of the AUS Badminton Open 2027 - 2030.

  • Collaborations with leading AUS + international brands creating commercial value, campaigns and leveraging investment.

    20 years experience building the Olympic brand with commercial partnerships.

  • Success in attracting investment for national initiatives through corporate partnerships, government and media.

  • Decades of experience delivering major events in Australia and overseas with brand partnerships, corporate Australia, Olympic Teams, IOC, governments and dignitaries.

Games knowledge

JEC Sport draws on decades of knowledge in international sport, major events and the Olympic Games to apply an inside run to current opportunities.

  • Decades of experience building the Olympic brand – including 12 Olympic Games – with sports, athletes, commercial partnerships and media.

    In depth knowledge and experience managing the Games cycle - for enterprise preparation, setting expectations and harnessing opportunities.

  • Experience creating national programs with Olympians, delivering inspiration in communities, education and sport.

  • Uniquely connected within the Games ecosystem, and experience creating & delivering national Olympic impact programs.

  • Decades of experience working with high performance athletes, understanding their needs, and sharing their experiences to elevate business outcomes.

  • Deep understanding of how to generate goodwill with real commercial and community outcomes.